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Case Study: An Apple a Day Packs a Healthy Punch

Crisp, refreshing, sweet, and healthy – apple juice has a highly palatable flavour profile for young children and adults alike. It is a formidable competitor in the fruit juice category, whether fresh pressed, from concentrate, out of a box or out of a bottle, with breakfast or as a mid- day refresher, apple juice is a long-time classic favorite. And you know what they say about an apple a day… it packs a healthy punch.

We recently ran a check-up of the category, to see how four mainstream brands stacked up in a review of their flavor profiles – apple flavor, sweetness and tartness. See the results here!

Apple Juice Case Study

For questions about this research, or how you can leverage consumer tastebuds in your business, contact Andrew Scholes at andrew.scholes@ contracttesting.com. Contract Testing Inc. is an industry leader in sensory evaluation and consumer product testing. We are the only sensory evaluation and consumer product research company with corporately managed test sites in both Canada and the United States. With 30 years of experience, we areinnovators in testing with consumers across all major food, beverage and household and personal care categories