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There are three main reasons why moms purchase drinkable yogurts for their kids.

Can you guess what these are? Read Contract Testing’s most recent study to find out.

With the unpredictable eating habits of children a challenge for many parents, drinkable yogurt is one fridge staple that seems to be consistently kid-approved.

One of the forces behind the growth of the yogurt category over the past decade is drinkable yogurts. Whether at home or on-the-go, drinkable yogurt is one of the most convenient, nutritional, and kid-endorsed options for parents today.

Contract Testing recently conducted research aimed to explore the differences in the flavour and texture profiles of drinkable yogurt – and to determine which key attributes of the products tested most drive preference among kids. The test included four popular brands of strawberry flavoured drinkable yogurts.

Click here to read more.

For questions about this research, or how you can leverage consumer taste buds in your business, contact Andrew Scholes at andrew.scholes@contracttesting.com.