proven protocols. superior products.

We offer the complete scope of product research services, oriented toward one specific goal: making superior products.

We are not a market research company, which offers a large range of services that are oriented around consumers, with a focus on mass data collection and recruiting. We are also not a focus group company, with its emphasis on consumer trends and qualitative research techniques. Market research companies and focus group companies will tell you they conduct product research, and they do—but it’s one item on a long list of services as opposed to an area of specific expertise.

At CTI, our exclusive focus is on consumer products. We specialize in product research, with properly screened real consumers at our own test sites across the US and Canada. The end result is crystal clear intelligence that helps you develop and market superior products and become a success in the marketplace.

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We design your research considering three fundamental components: Objective, Methodology, Analytical Tools


Product objectives typically include:

  • Prototype Selection
  • Liking and Preference
  • Benchmarking
  • Concept Fit
  • Optimization
  • Differences Screening
  • Change Validation
  • Repeated Measures
  • Quality Monitoring
  • Shelf Life
  • Claim Substantiation
  • Sensory Segmentation

Concept objectives typically include:

  • Liking
  • Optimization

Packaging objectives typically include:

  • Prototype Selection
  • Liking and Preference
  • Competitive Benchmarking
  • Concept Fit
  • Optimization
  • Functionality / Usability

Pricing objectives typically include:

  • Acceptance
  • Optimization

  • Central Location Testing
  • Home Usage Testing
  • Descriptive Analysis
  • Focus Groups
  • Interviews
  • Online Research

  • Frequency Tables
  • Means
  • Standard Deviations
  • Cross Tabulations
  • Significance Testing
  • Key Measures Analysis
  • Penalty Analysis
  • Drivers of Liking
  • Correlation Analysis
  • Normative Analysis
  • Alienation Analysis
  • Segmentation Analysis
  • Turf Analysis
  • Van Westendorp
  • Multivariate Analysis
  • Preference Mapping
  • Conjoint Analysis
  • Maxdiff Analysis